Marketap was established in 1998 to focus on Identifying, Acquiring and Retaining profitable customers for our clients.  We accomplish this by working with our clients to assess their current practices, their market and their strategy.

Using this knowledge we develop segmentation strategies and integrated sales & marketing plans that minimize risk and maximize the potential return on investment.

Direct Marketing: Developing the matrix to target your market through prospect clusters.  Identifying the appropriate message and approach to effectively reach your market. Services include complete campaign management (market segmentation, database acquisition, graphic design, concepts and copy, test cell matrixes, printing, fulfillment and analysis)

List Acquisition and Database Marketing: We can identify the correct market segmentation strategy and acquire your targeted database through various selects from the complete US consumer and business master files.  We can also manipulate, distribute, manage and analyze the data for your business.

Market Research & Analysis / Segmentation Modeling: Identifying and quantifying your prospect market enables you to effectively plan your sales & marketing strategies. Market analysis and segmentation profiles will assist you in identifying the universe of prospects and their demographic make-up,  providing the insight necessary to reach them efficiently.  Geographic clustering analysis will assist in effective sales territory planning.

Graphic Design / Web Sites: Our talented design group will work with you to enhance your image through collateral development, corporate image, advertising and web site design and strategy.

Sales Planning: Aligning the various sales channels (inside, direct, teams, lead generation) by market segmentation to maximize response rates.

Segmentation, Modeling & Data Mining: Developing the front-end market analysis of your target customers and working with the back-end data and results of your sales & marketing initiatives, we identify the most effective approaches to maximize efforts, maximize revenue potential and reduce acquisition costs.

Feature Company Profile:
Absolute Marketing & Design